Wheaton Wanderers FC
Launching a semi-pro club from nothing.
- Client
- Wheaton Wanderers FC
- Location
- Wheaton, IL
- Areas
- Brand, AI & Systems, Events
Brand, crest, website, a player-help Telegram bot and matchday operations for a new UPSL club in Wheaton, Illinois.
The challenge
Wheaton didn't have a semi-pro club. Starting one meant building everything at once: an identity people would wear, a home online, a way to run players and a matchday people would come back for.
All of it had to work for a volunteer-run club, without a front office.
What we did
We started with the identity: a name, a crest and a visual system built to work on a jersey, a scarf and a phone screen.
Then we built the systems a small team needs to run a club: a website that handles the club's public face, and a Telegram bot that answers player questions so the coaches don't have to.
Finally, we planned and ran matchday operations, so every home game felt like an event.
What we shipped
01
Brand & crest
Name, crest, colours and a visual system for kit, merch and social.
02
Website
The club's home online, built and maintained end to end.
03
Player-help Telegram bot
Answers player questions on schedules, logistics and club info, any hour.
04
Matchday operations
Run of show, staffing and fan experience for home games.
05
Partner commercial
A partner commercial for club partner El Famous Burrito.
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