About
Named for a city that thought big.
The name
In 1909, Daniel Burnham and Edward Bennett published the Plan of Chicago. Lakefront parks, wide boulevards, a city designed on purpose. Much of what people love about Chicago today started on those pages.
Burnham is remembered for one line about how to plan anything worth doing:
Make no little plans.
They have no magic to stir men’s blood. · Attributed to Daniel Burnham
We named the company after that line. Small businesses usually get small answers: a template, a deck, a retainer that never moves the needle. We think they deserve the same ambition big companies get.
So we work three ways. We partner with businesses to execute, we invest in the ones we believe in, and we build our own ventures to test everything first.
How we holdourselves to it
I
Promise the work, not the result.
We commit to what we'll do and how well. Anyone who guarantees your outcome is selling you something.
II
Diagnose before you prescribe.
We don't recommend anything until we understand the business.
III
Build it, don't just deck it.
Advice is cheap. We stay through the making and the launch.
IV
Think big, start small.
A plan worth having is ambitious. The first step should still be something you can do this week.
Founder
John Kadiman
Founder, No Small Plans
Raised in Indonesia, John has lived in the US and the UK. He studied at Wheaton College and the London School of Economics, completed the Tuck Business Bridge program at Dartmouth, and spent a year and a half in M&A working on live transactions.
He was named to the Econverse 30 Under 30, has run football events and tournaments from Chicago to Miami, and in 2026 raised capital and founded Wheaton Wanderers FC, built end to end in house.
Start with a conversation.
Thirty minutes, free. Tell us where the business is and where you want it to go.